Every interaction with the product, including transactional data and customer information, is added and stored in a “block” that is “chained” to other relevant blocks of data. The “ledger” that this chain forms and the data it holds is secure and unchangeable. Blockchain ensures that data is authentic, tamper-proof and trustworthy.
On the Inxeption platform, sellers can trust buyers and buyer can trust sellers, because all IBC members are vetted before being allowed to transact on the platform.
Customer and proprietary information is stored securely, so you can access it and in turn make decisions about how to improve your business and customer experience. There are no middlemen between the interactions you have with a customer on the platform, so no third party benefits from your business.
The terms “Bitcoin” and “Blockchain” are often incorrectly used interchangeably. Bitcoin uses blockchain technology as an underpinning to keep track of all the transactions associated with Bitcoin. Inxeption uses blockchain to do something that has never before been done - operate an online commerce platform that brings together buyers and sellers in a trusted manner.