Allow your buyers to purchase in larger quantities with simple, in-cart customer financing.
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As a small business owner, you’re always looking to make your business better and retain customers. Offering customer financing at the point of purchase can help to accomplish this. In-cart financing options can boost sales, improve the size of orders, improve customer loyalty, and drive repeat business without impacting payment risk or working capital.
Customer financing is something to consider when you want to grow your business and accommodate customers who need more payment flexibility. It can help individuals or businesses with limited cash or credit cards to make purchases from you. Customer financing is designed to convert a browser into a buyer at the point of sale if they might not be able to purchase outright.
With customer financing, an individual or a business enrolls in a program where they can pay installments of the full payment over time. We’ll dive into the benefits of offering customer financing and some things you should consider.
With customer financing, your business can realize a whole host of benefits, including new customers and increased sales.
By offering customer financing, you will likely face more accounts receivable. If you offer customer financing yourself, you will have to calculate the cost of the increased size of your accounts department to accommodate. This is why working with a provider that has integrated customer financing options is a good option.
There are numerous ways to make customer financing work for you as a small business. Here are some best practices:
It’s important to advertise financing options that you offer, as they can turn potential buyers who are researching and weighing their options into customers, especially when it comes to bulk orders or trade transactions especially if this is the first time they have come across your business or purchased from you.
Providing in-cart financing for your B2B buyers can allow you to stand out amongst your ecommerce competitors, and can allow your buyer to make quicker and easier purchases. It’s important to make sure you’re implementing something that your customers want, and that you can afford.
Here are some things to consider before implementing.
Inxeption will be offering in-cart financing for your B2B customers, directly in the Inxeption Cart. Inxeption is a secure and scalable platform that brings business the ease of consumer e-commerce. From one digital dashboard, drive sales, manage your supply chain, and realize cost savings.