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It's about buyers

Find buyers already searching for what you're selling

We're so confident our online ecommerce platform will work for you, for a limited time we're offering our Inxeption Digital Marketing Booster Package (a $50,000 value), which includes a custom digital marketing campaign PLUS $1000 in advertising credits.

Included in the package: a strategy consultation; competitive analysis & keyword research; custom social media & email campaign copy… and more!

For details on how we'll help you create and even help pay for an effective digital ad campaign to drive buyers your way, see below.

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Why work with Inxeption?

Nobody understands doing business online like Inxeption. Whether you want to sell one product or digitally transform your entire company and supply chain, Inxeption can help you sell, ship, finance, insure, and get real-time insights into your business. Find new customers and drive revenues—fast.

We're a cloud-based, mobile-friendly platform so you never have to worry about upgrading software. See why smart companies are joining us to Do Business Better.

Customer Testimonial


Inxeption helped air filtration industry leader Purafil sell a new, high-tech filtration system directly to consumers for the first time, using an ecommerce website.

"Within hours we'd sold several air purification units, and within ten days we'd sold out our domestic inventory. We were very impressed with the Inxeption team that drove this effort."

Tony Querciagrossa, President, Purafil

What is the Digital Marketing Booster Package?

Inxeption ecommerce for business is about much more than a website. Our specialty is creating an online selling strategy uniquely designed for our customers' opportunities and goals.

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For a short time we're offering this Booster Package to, frankly, show off what we can do. Here's what you get:

A consultation with an online marketing specialist. We'll help you design not only an online search-based ad campaign, but also supporting efforts in social media posting and email outreach to support your goals. What do you want to do—test market a new product? Re-energize an existing product that traditional channels are not pushing? Create a parts or disposables site for customers to easily re-order? Pivot your marketing to take advantage of a unique opportunity that demands rapid response?

Keyword research and competitive analysis. There is a science to making sure people searching for what you're selling can find you easily. We'll help you learn it.

One-dashboard campaign tracking. We'll show you how to build your Inxeption ledger, a database that can serve as your digital product catalog and help you track the performance of your marketing campaigns, as well as visitor behavior on the site, from one simple dashboard. The most effective digital marketing involves A/B testing to make sure you put your resources behind the right messages.

We'll give you $1000 for your first ad campaign. If you sign up for our ecommerce platform by October 15, you will receive $1000 in ad spend credits. What do you have to lose?

Published Article

B2B Ecommerce: Everything you need to know to succeed

Inxeption Editorial Team | Published 1-15-2020 | Modified 1-24-2020

It's critical to know what your buyers want and need when they come to your ecommerce site. Inxeption helps you to build an ecommerce site to sell industrial-strength or B2B products with the same ease as B2C. We provide the resources and services and help to get you up and running and scale your business.

What is B2B ecommerce?

B2B ecommerce is short for "Business-to-business, electronic commerce." It refers to the selling of your products through an online B2B sales portal to other companies. B2B ecommerce B2C, or "Business-to-consumer," where products are sold directly to an end customer.

B2B sales tend to be more complex than B2C due to price, quantity, and transaction methods needed. Take the automotive and accessories industry. In this industry, there is a huge supply chain with customers along it from beginning to end. Suppliers communicate with and sell to manufacturers, who in turn distribute products to end buyers. Because of these layers, there are many different business relationships involved. The ecommerce component of this chain revolves around how decision makers at each level interact through internet channels.

What are the most common categories of B2B ecommerce?

B2B businesses come in many shapes and sizes and serve unique customers. With any online business, compelling user experience design is necessary to improve customer loyalty and expectations.

Here are the most common categories of B2B ecommerce that you should be aware of:

Volume e-commerce focuses on an easy-order process for a large quantity of lower priced items. Think unlimited products like stacking chairs, apparel, automotive supplies, and more. You want to optimize for this type of commerce on a B2B website by providing the shortest click path to a conversion or buying page. Make sure your checkout flow is as simple and short as possible, and includes the variants that these buyers need to customize, as well as a transaction engine that supports appropriate payment methods for your customer.
Some B2B businesses are known as SaaS (Software as a Service) companies, where a business offers services online that can be purchased or billed on a recurring basis. B2B ecommerce websites for subscriptions will support a unique purchase flow as well as transaction methods. The ability to accept recurring payments, purchase orders, sign contracts, and pay via financing might be necessary payment methods to include in a shopping cart.
Configuration clients in the B2B space sell services such as telecommunication solutions. Like subscription and volume sellers, B2B businesses in this category must accommodate the customer's increasing demand for personalized, quick content that helps them complete their journey goals.

Where do the major types of ecommerce transactions occur?

There are three major places where ecommerce transactions occur:
On the businesses' own ecommerce site
Web procurement systems, where multiple businesses can buy verified products from multiple vendors in one location (these are generally closed to outside users)
Online marketplaces, where businesses or consumers can purchase a number of products from a single location (may be open or closed to outside users)

What are the characteristics of B2B buyers that make them unique?

A few important characteristics makes B2B buyers unique.

  1. Supply chains are more important in B2B transactions—and with that, B2B wholesalers, distributors or retail businesses can play important roles in purchasing.
  2. There tend to be multiple decision makers when it comes to buying B2B products and services, so it's important to consider who you're selling to, and know that it might be more than one person.
  3. Prices tend to vary from customer to customer based on their terms and needs. Payment methods might vary from B2C transactions as they need to accommodate businesses that prefer to pay via subscription billing, financing, and more.
  4. Logistics matters. Truckloads, freight, parcel, and more - and solving for logistics will impact the overall relationship between manufacturer and end buyer.
  5. There tends to be long-lasting relationships between customers and manufacturers. This makes it even more important to cultivate solutions that the customer is asking for.

What do B2B buyers want when they come to your ecommerce site?

Though every business is different, B2B buyers are generally looking for the ease of experience that they get with B2C transactions. In fact, more than two thirds of B2B customers say that frustration sets in when websites do not personalize their offers. Sites should be easy to navigate and offer calls to action specifically for the customer. Along with convenience, the best B2B ecommerce designs consider cost, user experience, and ability to purchase as much as they need in the way that they need.

How do I get ecommerce customers to visit and purchase on my B2B website?

The key to attracting B2B customers is to create campaigns on the right channels for the types of businesses you are hoping to attract—whether that be through linkedin, Google advertising, or others.

Think about the offer that will incentivize a buyer to choose your solution over that of another provider. Consider special introductory deals or limited time offers for new customers, referral programs, and rewards. Giving something with a new buyer's first purchase is effective in encouraging customers to buy now. In addition to offers, consider the following:

  1. Positive Buying Experience
    Create a positive buying experience by giving customers the ability to do everything they need in one place—from the research stage to buying stage. Optimize your site with the necessary content flows that enables a potential buyer to move through the funnel easily and efficiently. Give detail and contextual content to the service and products on your site. In addition, qualifiers and disqualifiers should also be present on your site: what types of payment do you accept (or not), what types of businesses do you service (or not).
  2. Optimized Pages
    Product pages should be optimized to include product specifications, technical details, images, video, and FAQs - just to name the basics. You can even optimize content pages that are high-value on your B2B website for those who want detailed contact and policy information.
  3. Price
    There are always pricing considerations for buyers whose orders tend to be large and wholesale. It makes sense to cater to how buyers pay by offering tiered pricing, quotes, and promotions. This can be accommodated through a robust shopping cart.
  4. Marketing and SEO
    Powerful marketing and SEO capabilities are necessary to compete online today. Having integrated marketing and SEO capabilities is absolutely necessary to cut through the clutter and have your website found through paid and organic channels. Consider using an ecommerce platform with integrated analytics dashboards and reports, so you can easily improve how you market to your customers.
  5. Personalization
    Provide your buyers with personalization options and features that allow them to customize the solutions they need. This might include variant options on product pages, or the ability to purchase via different transaction methods.
  6. Omni-channel
    Today, it's important to understand omni-channel selling, or have multiple outlets to sell products and services. Many businesses today will utilize various platforms to sell to various channels, but there are also platforms, like Inxeption, that make it easy to sell through various channels as well as price and market differently, in a single dashboard.

What is the value of B2B ecommerce software?

In today's landscape of intense competition, it is necessary to invest in digital channels and platforms that will help you grow. The right B2B ecommerce platform or portal can make sure you can compete effectively, find and market to new customers, and increase how much you can sell to a given customer.

Ecommerce software can help you manage the products on your website in ways that your customer can easily interact with, and that you can monitor and scale easily.

What should I look for in a B2B ecommerce software or solution?

Consider whether the B2B platform fulfills the needs of your business.

  • Are you SMB or enterprise?
  • Does the solution offer complex and configurable products with variants as needed?
  • How about an omni-channel experience that is seamless for both the customer and the end buyer?

Finally, make sure it allows collaboration via chat, live time, etc. and offers the types of transaction methods you need for purchase orders, in cart financing, etc.

What ecommerce integrations do you need to be successful in B2B?

Depending on your needs, your business might require logistics integrations, shopping cart capabilities, and inventory and order management systems. Inxeption makes it easy to transform your business by connecting the robust platform capabilities to a new or existing online presence.

If you want to excel in 2020 in the industrial ecommerce space for B2B businesses, there are a few things to keep in mind.

  1. Be mobile. Even small businesses are engaging digital transformation to offer optimized sites and mobile apps for a high-quality customer experience of delight and ease.
  2. Consider scale. Do you need more traffic to your ecommerce site? Consider omni-channel selling or the use of business marketplaces where you can sell more and discover new customers.
  3. Be data driven. When it comes to choosing an ecommerce platform or optimizing your existing website, focus on customer data when it comes to making decisions. How do your customers like to purchase? When are they bouncing off your page and how can you make it easier for them to stay and convert?